Labs: Innovation Design Lab
The double-diamond from the British Design Council is the defacto way Design Thinking is represented through divergence (expand) and convergence (focus). |
Move from uncertainty to aligned direction
The Innovation Design Lab combines our most essential frameworks into an immersive experience that moves participants from uncertainty to aligned direction through collective discovery, problem-solving, and adaptive invention.
It's how many organizations are introduced to Human-Centered Innovation Design for the first time.
Watch innovation design in actionThe Action Futures Framework activates decision rehearsal for leadership teams through cooperative game mechanics that reveal organizational value, confidence, alignment, and impact, while navigating uncertain futures. |
|||||
|
|
|
|
|
|
Workflows, pains-and-gains, and ideal journeys are collaboratively defined by rotating teams every 10-15 mins. |
Ground in reality
We begin by codifying workflows that capture tacit human behaviors and nuances, identifying pains and unmet gains in them, then envisioning the ideal connected journey.
Job, Problem, and Hill statements. |
These are articulated as Jobs, Problems, and Hills that frame the design outcomes, challenges, and opportunities in human terms, and ground ideation in reality.
Concepts become progressively more focused and meaningful each round. |
Prototyping through progressive iteration
Concepts are progressively realized into prototypes through rapid iteration and evaluation for Desirability, Viability, and Feasibility, with qualitative and quantitative benchmarks determined by participating customers and data from user research.
Co-evolution is polyrhythmic across three horizons. |
From skateboard to car
Finally, we define a Minimum Viable Experience that delivers differentiating value, supported by an evolution roadmap that adapts to market forces, adoption patterns, and technology advancement through telemetry.
Ready for serious play ›